Author: Rev.com

Founded in 2010 by Jason Chicola, Rev built its moat on a two-sided marketplace of 70,000+ freelance transcriptionists delivering 99% accuracy. For a decade, "human-perfect" was the defensible standard. That moat dried up in 2023-2024. As LLMs achieved near-human accuracy (95%+), the premium for human review shrank. Rev attempted to straddle the line with "Rev.ai" (API business), but the core marketplace faced existential pricing pressure. This pivot acknowledges that "perfect transcription" is no longer a product—it's just data infrastructure for content generation.